Here is search logs of 650,000 AOL users. It's very interesting to view search history of particular person and analyze his personality. Let's do it together! Read more about AOL search database scandal or view research papers on web searching.
superficial
Superficial is a general term meaning "regaring the surface", often metaphorically. Both in the literal as in the metaphorical sense the term has often a negative connotation based on the idea that deeper parts are also important to consider.