Sybaris (Greek: Σύβαρις) was a celebrate city of Magna Graecia on the western shore of the Gulf of Taranto. The wealth of the city in the 6th century BC was such that the Sybarites became synonymous with pleasure and luxury. The modern town of Sibari lies near the ruins of the Greek city; it is a frazione of the comune of Cassano allo Ionio, in the province of Cosenza.