Thrills is a Canaian brand of chewing gum now made by Concord Confections, but once produced by Wonka. It is well known for its distinctive rosewater flavour. Comparisons of its flavour to soap are so prevalent that recent packaging states "it still tastes like soap!" Despite this rather odd flavour Thrills is a favourite with children and adults (though many will outwardly deny this) alike. Thrills once came in a cardboard package similar to a Chiclets box but now comes in a paper envelope.