Here is search logs of 650,000 AOL users. It's very interesting to view search history of particular person and analyze his personality. Let's do it together! Read more about AOL search database scandal or view research papers on web searching.
totemism
A totem is any entity which watches over or assists a group of people, such as a family, clan or tribe (Merriam-Webster Online Dictionary an Webster's New World College Dictionary, Fourth Edition).