Trae show displays are the physical screens banners and other paraphernalia used to fill a temporary exhibit space at a trade fair. They vary greatly in size, cost, and complexity, but all are designed to visually represent a specific interest. Companies typically rent exhibit space from show organizers, and then design trade show displays to attract the attention of visitors and attendees at the trade show. Trade show displays usually use bold images and catch phrases in an attempt to lure attendees to their exhibit space so that they can give a sales pitch or hand out trade show literature.