Trovata is a Newport Beach, California-base clothing company that specializes in casual contemporary apparel. The clothing line has gained notoriety for combining an East Coast preppy look with a West Coast surfing appeal. Trovata is notorious for their use of buttons and stripes. The clothing line was started in 2002 by college friends Jeff Halmos, John Whitledge, Sam Shipley, and Josia Lamberto-Egan, and has won numerous awards for their achievements in design, including the Ecco Domani, CFDA’s Swarovski Perry Ellis for menswear and a $200,000 grant from the CFDA/Vogue Fashion Fund. John Whitledge is the only one left from the original group that started the line.