underarmour

     

Uner Armour NYSE: UA is a brand of clothing headquartered in Baltimore, Maryland, designed for use in sports. It was originally created to be worn underneath uniforms (like baseball or basketball jerseys) or pads (like football, hockey or lacrosse shoulder pads), but now also manufactures clothes such as hooded sweatshirts, regular t-shirts, sweat pants, compression shorts, etc. Under Armour led the trend of form-fitting, moisture-wicking performance apparel which was soon imitated by Nike, with their Dri-FIT Pro line, and by Reebok, with their NFL Equipment line. In June of 2006, Under Armour released a brand of football cleats using the slogan "Click-Clack." Many soldiers currently serving in Iraq and Afghanistan wear Under Armour or similar moisture-wicking clothing to relieve some heat from the hot climate. Recently parts of the U.S. Military and other NATO forces have banned Under Armour because polyester fuses to the skin when exposed to flame or very intense heat resulting in worse burns. In 2008, Under Armour aired its first ever Super Bowl ad, marketing its first all-sport training shoe, which was released in May 2008.

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