The Lost Experience was an alternate reality game that was part of the American television rama Lost. The game was developed by ABC in the United States, Channel 4 in the UK, and Channel 7 in Australia. It was written by Jordan Rosenberg and created by the agency Hi Res. The experience played out during Lost's second season in the United Kingdom and during the summer break in the United States until the launch of season 3. The Lost Experience, which was announced by the United Kingdom's Channel 4, Australia's Seven Network and the United States' ABC on April 24, 2006 and began in May 2006, used websites, voice mail, television and newspaper ads and a novel to give players clues to the game. The Lost Experience ended on September 24, 2006.Damon Lindelof has verified the canonical status of The Lost Experience and the information provided therein.