Waitrose is the supermarket ivision of the John Lewis Partnership, with 189 branches as of June 2008. Like the partnership's department stores, Waitrose is targeted at the middle class market, emphasising quality food and customer service rather than low prices. Their slogan: "Everyone deserves Waitrose" was chosen to show that everyone deserves their quality food. Waitrose's main competitors in this market are Marks & Spencer and Sainsbury's. It currently has a 4% share of the food market, and additionally a 16% and 10% share of the organic food and wet fish markets respectively.