Wannabes is an online interactive soap an game created for the BBC by Illumna Digital. Wannabes follows on from Jamie Kane, the BBC's previous foray into online interactive drama. The show/game consists of 14 10 minute episodes released twice a week. During the episodes, viewers are prompted to help the character make decisions by selected one out of several possible alternatives. Depending on the choices made, the viewer/player will win or lose friends points from the different characters, unlocking extra content such as videos, emails and photos.