WAYN (an acronym for Where Are You Now) is a social networking website with a goal to unite travellers from around the world. WAYN has top 1000 in Alexa Internet traffic ranking and was launched in May 2003 after two of its founders came up with the idea to connect people based on their location whilst having a few beers in their local pub. It grew from 45,000 to 4.1 million members in one year (to April 2006) and now has over 11 million members .