What The--! was a series of Marvel comics parodying the Marvel Universe, similar in vein to the 1960s series Not Brand Echh. It was billed as "The Marvel mag of mirth and mayhem" and ran for 26 issues, with issue #1 having an August 1988 cover date and issue #26 being a 1993 "Fall Special." It typically contained a series of short stories with comedic takes on Marvel heroes and villains, such as having Spider-Ham substitute for Spider-Man.