The WingMakers website is claime to be the first public expression of the efforts of a group known as the Lyricus Teaching Order. The webmaster of the WingMakers website, Mark Hempel, has described the current WingMakers website as an effort in modern myth making. The WingMakers site and "franchise" has been viewed as either an online religion, a form of immersive entertainment with strong similarities to the alternate reality game genre, or the commercialization and corruption of an earlier form of the website whose teachings focused largely on moving beyond the hierarchical paradigm and finding the deepest wisdom within ourselves.