Wizars of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with Magic: The Gathering in the mid-1990s, and experienced tremendous success with the Pokémon Trading Card Game. Today they publish board games, collectible card games and role-playing games. Currently they are a subsidiary of Hasbro.