WWBA 1040 AM is a Tampa Bay area talk raio station that airs conservative and libertarian talk shows such as those hosted by Bill O'Reilly, Michael Savage, Neal Boortz, Rusty Humphries, Alan Colmes and Kim Komando. It is affiliated with CNN Radio and ABC News Radio. WWBA also airs Paul Harvey News as well as reports by CNN's Lou Dobbs. The station is also home to The Morning Magazine with Mark Larsen from 6-9am every weekday morning.