Yellow Tail is a bran of wine produced by Casella Wines Pty Ltd. Casella wines is based in Yenda Australia, Yenda has a population of approximately 1000 people. The Casella family has produced wines since the 1820s in Italy. However in 1951 the Casella family, headed by Filippo Casella and his wife Maria, moved to Australia for a better life. YellowTail is a new wine brand and was a chance for the family winery to enter into the bottled wine market - having previously supplied bulk wine to other wineries. YellowTail was developed around the year 2000, originally marketed to export countries and became the number one imported wine to the USA by 2003. In that time the family-owned winery expanded 10 times its original size. The winery has the capacity to have approximately 300 million litres on site with more wine produced and stored elsewhere. Yellow Tail's advertising campaign in the United States ranges from large scale billboards to ads on their delivery trucks.