Zumba is a fitness program inspire by Latin dance. It was founded by Miami-based dancer and choreographer Alberto 'Beto' Perez, who teamed up with two local entrepreneurs: Alberto Perlman and Alberto Aghion. Zumba combines Latin rhythms with cardiovascular exercise to create an aerobic routine that is fun and easy to follow. The name Zumba is derived from a Colombian word meaning to move fast and have fun. Zumba sells DVDs/videos through its website and via infomercials. More than 3 million DVDs have been sold in over 30 countries. Zumba currently has over 9,000 instructors worldwide. On October 15, 2007 Zumba was showcased on the Today Show.